The online marketing sector is advancing by leaps and bounds, and if you are not up to date, you will find that what was effective to get sales a couple of years ago, is no longer useful today. In this post I want to review what appear to be online marketing trends in 2017 .
We have already left behind 2016, a year where there have been major changes in online marketing.
The Adblocks (which block the ads of a web page) have made many bloggers consider whether it is worthwhile to continue using Adsense to monetize their websites.
On the other hand, many of the bloggers who have generated the most money have been thanks to the launch of their own products.
2016 has also been the year where the use of responsive templates has definitely gone . Users who surf with mobile devices have outperformed users browsing computers. This has led to Google has updated its algorithm with which the positioning of websites that do not use responsive templates has been impaired.
Let's see below, what seems to be the list of trends that we will see in online marketing during 2017.
Trends in online marketing for 2017
Real-time marketing
Currently you may have noticed that marketing has become fashionable in real time.
What is sought today, is to launch short-term promotions and try to get results as soon as possible.
Because of this, chatbots , programmed robots that have conversations with customers in an automated way with predefined answers to the most common questions , have arisen in the online stores , solving the customer's doubts, without needing a human being to attend to the client.
Live streaming with channels such as Periscope or live videos on Facebook is also becoming more fashionable . In 2017 we will see how large companies and brands will begin to use this method to attract more customers.
I know of bloggers who, faced with the difficulty of finding their way into search engines, have taken advantage of live videos to increase their visibility, being able to connect with 400 or 500 live readers to interact with them.
Videomarketing increasingly fashionable
This is something we've been hearing for several years now. YouTube has more and more users who spend long hours watching videos on their mobile.
Video is the right format to face the customer, and companies and bloggers increasingly use this format to increase the conversion rate when selling their products.
I do not think YouTube channels are going to replace blogs , but they will continue to gain importance and prominence and are a good way to complement a blog.
New networks for new audiences
Although Facebook is still the social network reigns, little by little new networks have appeared that have gained ground in certain types of audiences.
Snapchat and Instagram are the dominant networks among the youngest , and companies that want to gain the trust of younger customers are already starting to use these networks to make themselves known.
The marketplaces dominate the world
There is no doubt that the largest online stores on the Internet such as Amazon and Aliexpress are taking the biggest piece of the pie, leaving very little for others.
It is very difficult to search in Google a physical product and that an Amazon page does not appear in the first positions.
This is giving way to those who want to make moneywith ecommerce, we end up just selling our own product in these marketplaces, like when someone sells their eBook on Amazon, or we end up joining them as affiliates, in exchange for a commission for sale .
As the saying goes: "... if you can not beat them, join them".
Many of us see it easier to launch a product on Amazon to get visits in the short term than having to fight for a way in the search engines ... or directly say in Google.
So if you have written an eBook and want to get readers you can do two things:
- Create a blog on the subject of your eBook and write it for a couple of years and then recommend it to your readers.
- Directly upload your eBook to Amazon to get the first short-term sales.
Which one do you prefer?
New applications for new markets and new opportunities
New applications are emerging with new possibilities to reach the customer, such as Wallapop where we can see the most demanded products and find new market niches in which we might not have thought, or even Telegram , which is being used to create groups where users can join as members to disseminate content of any type of subject.
Facebook si…pero Facebook Ads
Facebook will continue to be the dominant social network, but to get exposure you will have to use Facebook Ads , otherwise, it will be very difficult for you to reach your customers. The good thing is that as you already know, Facebook Ads is the most powerful and effective advertising tool that exists and allows you to segment the audience you want to run your campaign to the limit.
Something that is also an improvement is the recent appearance of purchase buttons in the ads , so that customers can click to buy NOW.
This I think is a success and that will improve conversions.
Very specific market niches
Given the high competition that exists in large niches, especially from the marketplaces mentioned above, the tendency will be to focus on very specific market microniches.
This will allow you to select very well the type of client you have to focus on and thanks to Facebook Ads, get short-term results.
So you know, if you want to create an online project and not die trying, do not make a mega web with sports products as an affiliate of Amazon, but rather, a website specializing in running shoes for runners .... Have you got the idea? 
This is the trend
The definitive trend is that online marketing is evolving by leaps and bounds with many possibilities and you will have to adapt to them if you do not want to stay behind with the online marketing of 2017, 2018, 2019 ...
On the other hand, before so many possibilities, do not try to cover them all, but select the ideal one for you and focus on it until you get results.
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