SEO or web positioning is very important if what you want is to generate traffic or visits to your website. In this post I want to talk about the 3 most important SEO factors when it comes to getting positioned in Google.
SEO is divided into different branches or sub-branches within what the concept covers, but in conclusion we can say that there are 3 SEO factors to be highlighted in any online project.
In this post I want to explain what these SEO factors are so that you can apply them as is due to the SEO strategy used in your blog or website.
The 3 most important SEO factors for your blog or website
1. Contents
We can mention this point as the key point in SEO Onpage . We talk about generating well optimized and structured content, with a good selection of keywords and that above all, responds to the user's search.
The contents of your blog are one of the most important parts to get a good position and that visits arrive.
I can say that the strategy I follow to position this blog in Google is focused mainly on generating quality content and optimizing it to the maximum with a good SEO Onpage. This has allowed me to "please" Google and that this opens the tap of the visits little by little, until reaching the current point where several thousand people come to this blog every day through organic traffic.
2. Links
The links or the so-called linkbuilding is still another of the most important points currently within SEO.
We could say that creating links to our website is the most Black Hat SEO within what is advisable to do, since Google wants third parties to link our page for its good content, but we all know that this process is somewhat slow, and we can accelerate it by creating some links ourselves, but be careful ... in the most natural way possible. It is not normal for anyone to link you in 2 months and suddenly your website receives 50 external links.
It's not that the link building is bad, the other way around. It's good and necessary, but you have to be careful with how we do it.
To this day, the links are still working to position themselves in Google.
Can you get positioning only with links and with poor quality content?
Yes ... and I have been able to verify it.
... is it better to link a page that also has good content and meets the needs of the user?
Of course.
3. Rankbrain
The Rankbrain is a factor recently incorporated into the Google algorithm and thanks to this SEO factor, you will understand a little better how Google works and what you must take into account to position your website.
The Rankbrain is an artificial learning system through which the algorithm of Google detects the quality of a website.
The Google search engine self-learns thanks to the searches made by users and the response of these according to the content of each web.
We could say that the Rankbrain is related to the user response that Google analyzes and takes into account to position the best results in the first positions.
Thanks to the information that Google obtains from the user's response, analyzing in which pages the users click more, the time they spend in them, etc, the RankBrain self-learns and raises those websites that satisfy the users the most.
This is not a factor that we can manipulate so it is not a matter of obsessing with him either. We just have to focus on selecting the keywords with which we want to appear in Google and generate the appropriate content for those searches that users make.
In this way, Google will see the good response from users who come to our website and will have a good reputation for it, and therefore improve our positioning.
conclusion
These are the 3 most important SEO factors that can allow you to achieve the desired positioning.
Tell you that these are concepts that I have learned in Dean Romero's online SEO course : Shoot your visits .
... and also tell you that this is really nothing compared to all the content you can find in that course.
