Something that we all look for when creating an online project is that this project works in semi-automatic mode so that the income generated will be passive income. In this post I want to talk to you about one of the most important tools when it comes to your project working without you.
Email marketing does not go out of style
Despite the arrival more than a decade ago of social networks, email marketing has not lost importance because it is still a powerful tool that allows you to reach a very intimate place of your reader, your email account.
Although every day we receive emails of all kinds, email marketing allows you to capture the reader's attention over and over again so you do not forget about yourself.
For a reader to become a customer and thus get a sale, a process is required where email marketing plays the main role.
This process can be done automatically without having to get involved directly, thanks to the "autoresponders".
Importance of autoresponders
What are autoresponders?
Autoresponders are a series of emails that you can program for your subscribers to receive over a period of time.
In this way you can offer something free to incentivize the subscription, and once you have the email, the subscriber receives several days a series of emails that serve to build trust, let you know how expert in your subject and convince the subscriber so that This is how you prepare your product or hire your services.
Without the autoresponders, this whole process would be a chaos, since you would have to send your first email to the subscribers that you got today, and at the same time the second email to those who subscribed yesterday, the third email to those who subscribed does 2 days, etc ... a chaos to go crazy!
Email marketing is essential in the sales funnel of a blog, where we try to convert readers into subscribers, subscribers into buyers, and those into evangelizers.
You can learn more about the sales funnel in this post .
More than 80% of people who come to your blog, will never return, for this reason, this whole process to capture the new visitor and become a subscriber is essential to generate a constant web traffic flow to your blog and how I mentioned , to take it one step further by converting it into a buyer and thus generate an economic benefit.
Change from Mailchimp to Mailrelay
So far, I used Mailchimp as a mailing tool to get all this process in my blog and generate income passively, although I decided to switch to Mailrelay.
Why?
Simply because Mailrelay allows me to send mass emails with an account of up to 15,000 subscribers for free, and also use the autoresponders with that same free account, something that with Mailchimp costs me a good paste every month.
Mailchimp has a very simple interface that anyone can use and it works quite well, but I have been able to verify that Mailrelay users are very satisfied with this platform and it also allows me to save money every month.
During this month I will change from one platform to another, implementing the subscription tables that I have in the different sections of my blog.
Once I have done it, I will publish little by little different posts as a guide explaining how to use Mailrelay, differences with other platforms, my opinion about its effectiveness, etc.
If you are interested in learning more about email marketing and how to apply it to your blog, I recommend the post 7 mistakes to avoid in email marketing .
