Having a successful online project requires paying attention to different important factors. One of them is the design of your website. Let's see what is the importance of web design in an online project.
Gone are the years where anyone who wanted to have a blog on the Internet or a website, used any free template, no matter how ugly it was.
There are fewer and fewer people who make this mistake, and more and more we understand that the design of a blog is a fundamental aspect that requires us to take it into account and make the investment that is necessary for our project to have the proper design.
Importance of web design
Although there are fewer and fewer, I still find myself surfing the Internet, business websites that make you want to jump over a bridge when you get there. Many entrepreneurs only focus on generating sales to increase their income, and they do not realize how important their online image is.
If the web of your business has a bad design, it will give a feeling of being abandoned and unattractive, and that generates distrust in your readers or clients.
According to statistics, more than 90% of users decide to trust or distrust a website because of its appearance.
This is very simple: When a user arrives at your website, in a few seconds he decides if he stays by the design of the web or by the content he finds, or if he leaves to never return.
This even affects your positioning as Google analyzes the behavior of users who arrive at your website, and if a high percentage "bounces" within a few seconds, Google understands that they are not finding what they need on your website.
Even your website may have good content, but if the readers do not feel comfortable with the design of it, they will not even bother to read what you have published.
The design of a website is the most creative part of the project where an attempt is made to find a harmonious balance between the aesthetics and the functionality of the website. Your website should be as practical as possible for your readers, but this does not mean that it has to have a limited design.
The important thing when working with web design is to use various resources such as photographs, videos, illustrations, infographics, animations, etc., as well as choosing the color palette to customize your website in such a way that it differs from your competition.
2 ways to get a good web design
1. Using a premium template
The first way to get a good web design in your project is using a premium template.
Of course there are thousands of free WordPress templates that you can use, but in most cases, these templates are limited and you do not have total control of it to customize it to your liking.
When I started in this blogging world, I did not want to spend money on my projects, because I thought about how all beginners do: "I create web pages on the Internet to earn money, not to spend it".
Do you know what is the problem?
That for many months, I lost a lot of time trying to customize the design of my blogs, looking on the Internet how I could touch up the code of the template to leave it to my liking.
Time = Money
All the time I lost touching up my templates amounts to lost money.
Some time later, a good friend recommended the Genesis Framework and I decided to make the investment.
I can only tell you that it is the best investment I have made in many years.
With Genesis you have total control of your website and can customize its design in detail.
This is something that is used by thousands of people around the world, including famous bloggers of different themes.
2. Hiring a web design agency
If you do not want to "get involved" with the design of your website or blog due to lack of time or perhaps technical knowledge, you always have the option of hiring a web design agency , which will offer you a more personalized and exclusive design, even if you have note that the investment will always be somewhat higher.
Hiring the design of your website in an agency will allow you to have a professional design suitable for the theme of your website.
