More and more companies are realizing the importance of appearing on Google. Internet is an obligation for any company that wants to stay alive in the medium term, but with whom do I make the website of my business or company? What is the best content manager?
This is a guest post in which Pedro from reinspirit.comwill explain why WordPress is perfect for SMEs.
All yours Pedro 
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Surely you remember that there was a time when people with a business needed to find a developer just to make minor changes to their websites and content. But with the introduction of WordPress the management of websites became easier. It became the panacea for all webmasters.
WordPress is well known as a perfect tool for blogs, but now it is better to call it CMS (Content Management System) since it has grown enormously over the years.
This platform now has the potential to build an interactive website according to the current records. WordPress is used worldwide by tens of millions of people as its preferred web development platform.
There are a variety of reasons that describe why it is widely used to develop websites, but in this post, we will see the main reasons why WordPress is ideal for business websites.
Surviving the challenges that come with any business today can be very difficult. Especially for most managers and entrepreneurs, it is quite complicated to take care of your website (since it requires regular optimization) and your daily tasks.
This is where WordPress comes in .
Entrepreneurs are not only now able to manage their websites, they also have full freedom to improve the appearance of the interface without the need to hire a developer.
WordPress is an open source development tool, but it offers a large number of security and personalization options to users, thanks to the wide variety of plugins available.
In addition, there are thousands of free (and premium) essential tools to unleash the power of WordPress for small and medium businesses.
With this CMS it is not necessary to call a professional developer or a company to create a website based on WP (unless you need something specific), you have the option to create your website thanks to the documentation that the themes and plugins bring , in addition to all the support you can find on the Internet in the form of tutorials.
This is just the beginning of the benefits that come with this tool, and there is much to come in this article. So, let's list the reasons why WordPress is ideal for SMEs.
Why WordPress is Perfect for your company or business
WordPress es totalmente free
Yes, you heard right. WordPress is completely free.
You can download it for free, install it on your website or in a local testing environment with ease, and then do whatever you want with it.
Being the owner of a small business, it is likely that you seek to set up your business site with a small initial cost. WordPress has emerged as a blessing for small businesses, as it saves money and time as well. If you want to see how affordable WordPress can search the Internet with the phrase "how much does a wordpress website cost" and know the estimated cost.
Quick and easy website configuration
Another important reason why small businesses should use WordPress , is that you can install the software with a single click. This means that you do not need to be an expert of hosting or servers, since it does not require superior skills. With a web hosting that has cPanel you only have to choose WordPress when you set up your account and install it automatically.
If you choose a managed hosting plan for WordPress you do not have to lift a finger at all. They specialize in WordPress, so it is already installed, configured and optimized before you finish enrolling in a plan. Even better, managed hosts will take care of the installation so you can focus on your business, not the server.
After the installation, you will have a wide range of features and functionalities that will help you with the development of the website. The clean, informative and easy-to-use WordPress desktop makes web site setup even for novice users.
Open source development platform
It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to your website (or if you are an advanced user, you can extend and reuse the code the way you want).
This is one of the best and most important advantages that makes WordPress a preferred option for small businesses. To manage the source code, entrepreneurs can hire a WordPress developer, but it is totally your choice, since you can also manage it on your own with the appropriate knowledge.
User friendly interface
Basically, WordPress is created so that all technical and non-technical people can take advantage of it. This is what makes it very popular all over the world. Another important fact is that it is quite interactive and easy to use, which allows users to easily create web pages, menus, publications, forms and even allow them to manage media such as videos and images with ease and convenience.
Great support community
It has already been discussed that WordPress is a powerful online web development platform for a large community of users.
WordPress is known for its excellent support system . Due to the millions of active users, the team of specialized developers, a large community and discussion forums, anyone can easily find the solution to their problems. In addition there are thousands of WordPress blogs that share tips and guides almost daily.
That's because, most WordPress problems have already been covered on the Internet and it is likely that someone knows how to fix it.
Wide variety of topics
To start designing a website ...
What are the most necessary characteristics?
A perfect design of course.
A custom site designed by a professional developer could be too expensive. But with WordPress you can choose a pre-designed theme instead.
There are thousands of free templates available in the WordPress.org themes directory, as well as on reputable websites as we can see in this list . All these themes are well designed and can be integrated to create an interactive website.
In addition to the free options, there are thousands of premium WordPress themes that you can choose to build your website. Premium themes often come with added features and developer support, plus all the updates available to be always up to date in usability and design.
If you are looking for a paid theme for your website you can search for platforms such as Themeforest, Templatemoster, ThemeIsle or Elegant Themes (for the latter you can find a discount here ).
Most include an easy drag-and-drop page builder, lots of simple live visual customization options (colors, fonts, etc.) and demos that you can import with just a few clicks.
But there are also hundreds of other niche-specific topics on the web for health, accounting, restaurants and more that can be found in Themeforest (and other markets, of course). For this reason, small businesses choose WordPress to find and use the design that exactly matches their brand.
In this post you can find a list of premium themes for companies quite broad.
Plugins for each feature
In order to add more functionality to your website, you can use the WordPress plugins that are available for free (or for a small fee) through the web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugins directory and there are even more premium plugins available in markets such as CodeCanyon, ThemeIsle, Pippin's Plugins and much more.
The plugins are generally easy to use and install, in addition to helping to include additional functionality to your website.
Optimized SEO
Having an un optimized website for search engines is very similar to having no website at all. Nowadays, everyone builds a website keeping SEO prospects in mind. This problem has been resolved with WordPress.
The websites developed in WordPress are by default optimized SEO , with a structure already recognized by the search engines. But WordPress SEO does not stop here. There are a lot of great guides and plugins to help you further optimize SEO for a better ranking.
Responsive design
The desire to have a responsive website can easily be fulfilled with WordPress. Responsiveness is something that every entrepreneur wants not only for websites, but also for their applications and email templates. Luckily, most WordPress themes are designed to fully respond and look perfect on desktops, tablets and mobile devices.
To know if your website is perfect on mobile phones, you can always use this tool from Google for the optimization of mobile sites .
It is safe and reliable
It is true that WordPress is a powerful CMS and web development platform that works consistently and does it in the safest way possible.
When it comes to providing security, WordPress is at the top . Regular updates and security patches are released thus creating a safer environment. In addition there are a lot of ways in which you can improve the security of your WordPress website with a plugin or basic precautions.
If you want more information, visit this guide to get more WordPress security tips.
conclusion
For any SME that seeks to establish a strong presence on the web, it can be difficult. It can be a serious problem, since having a large presence online can come with high costs, time and effort that you can not afford. So the easy and obvious solution to all these concerns is WordPress. You just have to choose the right way to develop your business website.
Now simply install WordPress and take advantage of all the features that come with it.
