To have a blog or a website on the Internet is to participate in a constant struggle to appear in the top positions of Google. In this post I want to explain how to improve your CTR with the highlights of Google.
Doing some searches of keywords in Google, I have found the following result:
When searching for the keyword " make money with a blog " a post from the blog Live to the Maximum of Angel Alegre is highlighted .
By the way, if you are interested in creating your own blog and would like to validate your idea, I recommend you sign up for the free training that Ángel will give next Wednesday in a webinar. You can sign up here .
But back to the subject ... what you see in the image is a prominent piece of Google.
Let's see what is a prominent piece of Google and how you can use them to increase web traffic to your blog .
What is a prominent piece of Google?
A prominent Google fragment (or featured snippet) is a result that appears at the top of a search and that shows you in a summarized way an answer to the query that you are doing in Google, taken from a web page. It also includes a link to the page, the title of it and its url.
Google does not always show this type of fragments. According to a Stone Temple study , it only does it in 19% of searches.
Sometimes it also shows the highlighted fragment in the right column.
What Google aims to highlight these fragments is to improve the user experience and thanks to this, you can take advantage to improve the CTR of your website and increase visits.
If your website appears as a highlighted fragment, it clearly stands out, as its name indicates 
among the other options, increasing the visibility of your post. According to a study, visits to a post that appears as a prominent fragment, increase more than 30% .
among the other options, increasing the visibility of your post. According to a study, visits to a post that appears as a prominent fragment, increase more than 30% .What do you do to make your post appear as a prominent Google fragment?
In the help section for webmasters, Google clearly indicates that you can not do anything directly to get your posts appear as highlighted fragments .
According to Google, the posts that offer a direct answer to a question stand out, and it is worthwhile to highlight this article.
With this in mind, there are certain actions you can take to get your posts highlighted by Google:
1. Selection of keywords.
First you must use the keywords that may be an opportunity to appear positioned in those searches.
Select keywords that do not have a high competition to appear on the first page of Google and also be a question that users often ask.
Example:
"How to win money with a blog".
2. Publish content in question-answer format.
In the post you are going to publish, adapt the content of it to be able to show definitions and answers to the questions that your readers usually have.
3. Use the appropriate structure.
One of the most important points is to structure your posts correctly, titles, subtitles (H2, H3, H4 ...) lists, tables, etc ... for Google to correctly visualize and understand the content of the post.
4. Show step-by-step instructions.
Something like what I'm doing with these points. In this way, Google can use the titles of each of the steps to make a summary and show it to the user.
5. Show the answer in the right place.
If we have put the question (with which we want to appear highlighted in Google) in a title (H2 or H3), you must show the answer after the question, in a paragraph not very long, of about 50 or 70 words.
My own experiment.
Following the steps that I just mentioned, I myself have got Google to highlight one of my posts, as you can see below.
conclusion
Following these steps you will get two things:
First analyze better what your readers look for in your blog and structure your contents better for a better understanding.
Second, it is much more likely that Google will highlight your content among the other results, and increase your CTR thus receiving more visits.
Of course, following the steps mentioned does not guarantee that your posts appear prominent in Google, but you will increase the possibilities for this to happen.
If you follow these steps and get highlighted, do not forget to stop by to share your experience with us.
