Every blogger knows the importance of using email marketing in their marketing strategy, but are we really doing an effective mailing? In this post I want to talk about the 7 most common mistakes in email marketing.
Having a list of subscribers on your blog is a powerful tool to hook your readers, get them to come back again, and finally get sales.
Personally I think that every blogger should implement an email marketing strategy from the day he creates his blog. The problem is that although many do, they make very serious mistakes when using this tool.
Let's see below what these errors are and how you can avoid them.
7 errors to avoid in email marketing
1. Send emails with little value.
Surely you have subscribed to more than one blog from which you only get emails of the type "purchase"or "great offer".
These types of emails have 2 problems:
- They usually reach the spam folder.
- They do not add value to the reader.
Your readers want to receive emails that allow them to learn something they do not yet know. That it gives them value and helps them solve their problems.
For this reason, do not send mass mails with the sole purpose of selling a product. So that your readers want to buy something from you, first you have to get them to trust you, and for that you have to give them a lot before they start selling.
2. Do not work your mailing list.
An important point and that very few comply is to work your mailing list.
When you send an email, you need to make sure that it reaches the right people, and for that you need to work on your list by segmenting subscribers well by interests, age, location ...
Do not put everyone in the same bag.
3. Do not dwell on the subject.
Working well the subject of your mail is one of the factors that most influence the success of your mailing campaign.
The subject has a limited space of about 60 characters so you must get your subject to fit that space to be fully visible.
You must also use issues that call the attention of your subscribers so that they decide to open your mail.
Here are some examples of effective issues to achieve a greater number of openings:
- Car wash for € 11.95
- Subscription today for a 35% discount.
- Free access for the first 20.
- Only 5 days left ...
- 2,000 people have already taken advantage of this offer.
- Latest news about ...
- The perfect opportunity
- This is for you.
- ¡ÁBREME!
- ...
4. Do not measure the results of your campaigns.
Practically all the mailing platforms allow you to measure the statistics of your campaigns nowadays .
Correctly measuring the statistics of your shipments will allow you to see which campaigns are the most effective and improve your next shipments.
This will allow you to lower the number of casualties on your mailing list and the percentage of responses will improve in the following campaigns.
5. Do not use autoresponders.
In my opinion, autoresponders are the most important and effective point in email marketing. If you are not using them, you are wasting time and money.
Automatic submissions allow you to instantly contact the subscriber as soon as it is registered. It does not matter if you are working, sleeping or climbing on the mountain.
Using a series of automatic emails when the user subscribes allows you to improve your sales funnel to direct your subscribers to the purchase of your product or service and thus achieve an increase in sales .
6. Do not take into account the mobile.
A very serious error is to make email marketing with methods or platforms that do not adapt the content of your mail to be viewed on a mobile phone.
The navigation on the Internet by mobile has already exceeded that of computers and the same happens with emails. Virtually everyone reviews or reads your emails on your mobile and for your campaigns to be more effective your emails must adapt to these devices because if customers can not see the content correctly, they will not even pay attention to it.
7. Do not use professional email marketing platforms.
Using tools such as Outlook, gmail or Yahoo to run mailing campaigns is a mistake.
Nowadays, there are professional mailing platforms that allow you to send bulk messages by customizing your campaigns, measuring statistics and many other functions.
If you are not using a professional platform to save a little money you are wasting your time. One of the most prominent platforms is Mailrelay that allows you to send up to 75,000 emails to 15,000 subscribers totally free.
Conclusion.
Email marketing is very powerful and effective but for that you must avoid the aforementioned errors.
Do not waste the advantages of this marketing strategy and boost your blog to the fullest with email marketing.
